Much awaited iPhone 12 models are here finally. Improved camera and a better processor, Apple has launched its “ceramic shield” technology for the display this year, making the phones more durable than ever before. The back-from-2012 redesigning (yeah, the new iPhone 12 looks a lot like iPhone 5 from the past) is nostalgic, and pretty much like every time Apple launches a product, people are swooning over it.
But what else? What’s the ‘promised more’ that Apple offers with its every new launch? Yes, you guessed it right. 5G is here! But would the purchase guarantee a “futureproof” choice? Let’s evaluate.
The Complete iPhone 12 Range
Apple has launched 4 models this year: Premium iPhone 12 Pro and 12 Pro Max, and iPhone 12 and iPhone 12 Mini.
Available in four color finishes (gold, Pacific blue, graphite, and silver), the premium iPhone 12 Pro and 12 Pro Max handsets boast stainless steel bands with the former featuring a 6.1-inch display, the latter a 6.7.
AR and low-light autofocus feature in three rear-facing cameras that include LiDAR for depth mapping, these devices are ideal for shoots in the dimmest light. Wait, it gets better than this: the 12 Pro is equipped with a telephoto lens that features an optical zoom of 2.5X, whereas the 12 Pro Max has a 5X optical zoom (which is a big leap from the previous generation 2X optical zoom). A lot more photo and video editing features are added too. These models come with a storage capacity variance of 128GB, 256GB, and 512GB.
iPhone 12, which has an aluminum frame, is equipped with antennas to connect to the much-hyped 5G signals. Available in four color finishes (green, blue, white, and red), this one boasts a 6.1-inch display, Super Retina XDR OLED. The screen has smaller bezels as compared to any older model. Also, in comparison to iPhone 11, this one is 15% smaller in size, 16% lighter, and 11% thinner. Storage options are 64GB, 128GB, and 256GB. Featuring a dual 12MP camera equipped with f2.4 ultra-wide and f1.6 wide, this device has promising Night Mode and night time-lapse features. iPhone 12 Mini boasts the same display and camera features, except for the 5.4-inch screen size, and of course, it is lighter.
So, are these four going to cost you an arm and a leg? (read all your savings) Probably yes. The iPhone 12 pro starts at $999, while the retail of 12 Pro Max is going to begin at $1,099. The iPhone 12 starts at $799 ($100 more than the iPhone 11), while the iPhone 12 Mini will cost $699. While Apple has not raised the price bar any higher than its previous iPhone 11 (despite the added features and 5G), chargers and earbuds are not part of the deal anymore. Apple vice president for environmental policies and social initiatives, Lisa Jackson stated: “So we are removing these items from the iPhone box which reduces carbon emissions and avoids the mining and use of precious materials.” If you are a new iPhone user or want to upgrade to Apple’s MagSafe eco-friendly wireless charger, it is probably going to cost you an extra $20-$40.
5G: Is it Worth Your Money?
Finally, 5G is here. Apple has broken its silence spell to speak about added tweaks that boost the battery life of its newest 12 series. We even got to see the padded anechoic chamber where the 5G technology tests began. But it surely makes us question the reality that we have been contemplating since the 5G technology launch two years ago: Is 5G faster than 4G? DEFINITELY yes. But even with carrier network expansions, service quality depends on your area of residence, so this could be a no for you too. Acquiring a higher speed on the go is not even a matter of concern now, as COVID-19 has restricted most of us to our homes anyway. So, experts have been speculating if 5G is the ‘promised’ game-changer that we previously thought it is or just an added cost? For most of us, just the bucks.
Brand loyalty is a factor to consider, and for many (including me), the new Apple launch is a reason enough to go for the purchase. Apple is probably the most popular brand with a huge fan-base. But what about the rest of the consumers who were looking forward to Apple’s 5G to “futureproof” their purchases? Looks like Apple has to come up with stronger convincing tactics to get this through. As Logan Purk, an equity analyst, puts it, “For the average consumer, that’s not a strong enough selling point to move into these higher-priced handsets and pay up for that technology.”
5G technology is not available everywhere right now, but it will be until Apple launches its next device (we can hope and wait, although it is speculated that ‘real’ 5G might not happen till 2025!). Added display and camera features are alluring, but while all iPhone 12 models are equipped with 5G connectivity, the feature could mean nothing if your area is not within the service provider’s coverage range. The decision is yours to make.